Archive for July, 2008

16 07 2008

MLB All-Star Game

Posted by: Butterscotch in Ratings

FOX pulled a fast one here, using only the first nine innings of the 15 inning marathon for the telecast rating.  It’s not uncommon to cut off the national rating at the time of the last national commercial, but this is an abuse of the rule.  As such, the data is posted below but without any analysis.

(EDIT:  upon further investigation, they used the same procedure in 2002 - the infamous tie game in Milwaukee.  Regardless, it is misleading.  They don’t do it for regular season or post-season games and they don’t do it for any other sport.)

Major League Baseball All-Star Game
1992-2007 ORIG DAY S TIME Median HHLD     P18-49     M18-49     P18-34     M18-34     P2+ Male Skew
Ratings and Aud Comps Age RTG RTG RTG RTG RTG (000) %
            COMP COMP COMP COMP    
                       
MLB ALL STAR GAME-07/14/1992 CBS .T….. 8:39 PM 42 14.9 8.3 11.4 7.6 9.9 21981 64
San Diego           45 30.6 23 14.9    
                       
MLB ALL STAR GAME-07/13/1993 CBS .T….. 8:40 PM 42 15.6 8.4 11.5 7.7 10.5 22306 65
Baltimore           45.2 30.7 22.6 15.3    
                       
MLB ALLSTAR GAME-07/12/1994 NBC .T….. 8:40 PM 42 15.7 8.6 11.9 7.9 11.3 22015 66
Pittsburgh           47.3 32.3 23.3 16.5    
                       
ML ALL-STAR GAME-07/11/1995 ABC .T….. 8:29 PM 43 13.9 7.1 9.5 6.8 9.2 20163 63
Texas           42.9 28.5 21.6 14.4    
                       
BASEBALL ALL-STAR GAME-07/09/1996 NBC .T….. 8:37 PM 46 13.2 6.7 8.8 5.9 8.1 18479 63
Philadelphia           44.4 28.8 20.1 13.7    
                       
FOX MLB ALL-STAR GAME-07/08/1997 FOX .T….. 8:35 PM 43 11.8 6.1 8.4 5.5 7.8 16723 65
Cleveland           45 30.6 20.5 14.4    
                       
BASEBALL ALL-STAR GAME-07/07/1998 NBC .T….. 8:37 PM 45 13.3 6.9 9.5 6.4 8.9 18970 65
Denver           44.9 30.4 20.7 14.5    
                       
FOX MLB ALL-STAR GAME-07/13/1999 FOX .T….. 8:51 PM 46 12.0 6.1 8.2 5.1 6.8 17640 65
Boston           42.6 28.5 17.7 11.8    
                       
BASEBALL ALL-STAR GAME-07/11/2000 NBC .T….. 8:46 PM 46 10.1 5.3 6.8 4.8 6.2 14714 63
Atlanta           44.7 28.6 19.8 12.9    
                       
FOX MLB ALL-STAR GAME-07/10/2001 FOX .T….. 8:41 PM 46 11.0 5.6 7.6 5.0 6.8 16029 65
Seattle           43.2 29 19.1 12.8    
                       
FOX MLB ALL-STAR GAME-07/09/2002 FOX .T….. 9:07 PM 47 9.5 5.2 7.0 4.4 6.2 14653 66
Milwaukee           44.7 30.1 18.9 13.1    
                       
FOX MLB ALL-STAR GAME-07/15/2003 FOX .T….. 8:33 PM 48 9.5 4.6 6.6 4.0 5.6 13810 68
Chicago (AL)           43 30.1 18.8 13    
                       
FOX MLB ALL-STAR GAME-07/13/2004 FOX .T….. 8:42 PM 46 8.8 5.0 7.0 4.3 5.7 13995 65
Houston            46.4 31.8 20.0 13.2    
                       
FOX MLB ALL-STAR GAME-07/12/2005 FOX .T….. 8:40 PM 47 8.1 4.3 6.0 3.9 5.3 12330 67
Detroit           44.8 31.5 20.6 14    
                       
FOX MLB ALL-STAR GAME-07/11/2006 FOX .T….. 8:39 PM 49 9.3 4.6 6.4 4.5 6.2 14424 66
Pittsburgh           41.5 28.8 20.7 14.2    
                       
FOX MLB ALL-STAR GAME-07/10/2007 FOX .T….. 8:48 PM 49 8.4 4.1 5.7 3.8 5.1 12530 67
San Francisco           42.4 29.4 20.1 13.8    
                       
FOX MLB ALL-STAR GAME-07/15/2008 FOX .T….. 8:42 PM 50 9.3 4.5 6.0 4.1 5.2 14540 66
New York (A)           41 27 18.8 12.2    
2008 vs. 2007 Rtg % Diff 11% 10% 5% 8% 2% 16%
                   

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15 07 2008

Sunday Night Baseball - Week #16

Posted by: Butterscotch in Ratings

Rockies/Mets had the worst Sunday Night Baseball numbers in a month.  However, it outperformed Cardinals/Phillies on the same night last year (4th straight week of year over year growth).

ESPN Sunday Night Baseball

 

 

 

    
2008 Season to Date
VS. YEAR AGO
P2+  Male  Median P2+  Male  Median
Date Teams Time Dur M18-49 M18-34 (000) Skew % Age M18-49 M18-34 (000) Skew % Age
03/30/2008 BRAVES/NATIONALS 8:00 PM 168 2.48 2.35 3657 73% 45   6% 0% 4% 1% 1
04/06/2008 WHITE SOX/TIGERS* 8:00 PM 176 1.33 1.36 2153 71% 47   -30% -30% -25% -2% 0
04/13/2008 YANKEES/RED SOX 8:00 PM 248 2.43 2.38 3897 72% 46   115% 167% 86% 0% -6
04/20/2008 METS/PHILLIES 8:00 PM 205 1.54 1.40 2464 72% 46   -58% -64% -55% 3% 1
04/27/2008 ANGELS/TIGERS 8:00 PM 188 1.23 1.21 2075 73% 49   GAME POSTPONED YEAR AGO
05/04/2008 CUBS/CARDINALS 8:00 PM 184 1.59 1.48 3391 69% 53   33% 16% 71% -6% 2
05/11/2008 RED SOX/TWINS 8:00 PM 197 1.23 1.04 2525 72% 50   19% 32% 40% 4% 2
05/18/2008 METS/YANKEES 8:00 PM 188 1.85 1.61 3422 72% 50   -7% -12% -4% 0% 2
05/25/2008 ANGELS/WHITE SOX 8:00 PM 139 .54 .46 1082 66% 50   -26% -43% -26% -5% -2
06/01/2008 DODGERS/METS 8:00 PM 186 1.32 1.15 2392 73% 49   -58% -62% -55% 5% 2
06/08/2008 CUBS/DODGERS 8:00 PM 187 1.02 .90 2230 70% 54   -13% -7% -7% 1% 0
06/15/2008 BRAVES/ANGELS 8:00 PM 147 .58 .46 1353 73% 55   -70% -71% -62% 6% 6
06/22/2008 WHITE SOX/CUBS 8:00 PM 195 1.63 1.62 2964 71% 49   36% 37% 28% 3% -6
06/29/2008 CUBS/WHITE SOX 8:00 PM 167 1.37 1.24 2732 71% 52   11% 18% 27% -4% 3
07/06/2008 RED SOX/YANKEES 8:00 PM 219 2.24 1.93 4125 70% 49   87% 110% 81% -1% -5
07/13/2008 ROCKIES/METS 8:00 PM 170 1.21 1.10 2099 73% 49   20% 25% 26% 1% 0
AVERAGE       1.54 1.41 2779 71% 49 -8% -10% -4% 1% 0
*aired on ESPN2                          

Season to date, the only games Joe Morgan sees are down 8% in Men 18-49, 10% in Men 18-34 and 4% in average audience. 

 

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15 07 2008

Home Run Derby

Posted by: Butterscotch in Ratings

Nothing drives Derby ratings like an infusion of drugs.  The 2008 edition, driven by a record-setting performance from recovering addict Josh Hamilton had the highest male demo ratings since the juiced 1999 telecast and the largest average audience since the equally PED’d 1998 contest.

Airing from 8:19-11p* on ESPN, the telecast averaged a 5.96 among Men 18-49, a 6.48 in Men 18-34 with an average audience of 9.1 million viewers.

The audience was 70% male with a median age of 41 years.

ESPN All-Star Home Run Derby
1998-2008
Median     P2+ Male
Date Time Age M 18-49 M 18-34 (000) Skew 
             
Mon 7/6/98 08:00P -10:12P  37 6.94 7.43 9176 68%
Mon 7/12/99 08:00P -10:15P  40 6.78 7.22 8907 66%
Mon 7/10/00 08:00P -10:21P  40 4.74 4.97 6512 69%
Mon 7/9/01 08:00P -10:22P  40 4.54 4.96 6120 69%
Mon 7/8/02 08:00P -10:41P  42 5.60 5.55 7679 70%
Mon 7/14/03 08:00P -10:32P  39 4.05 3.81 5223 73%
Mon 7/12/04 08:00P -10:57P  40 5.77 5.85 7713 68%
Mon 7/11/05 08:00P -11:34P  41 4.71 5.38 6330 68%
Mon 7/10/06 08:00P -10:53P  41 4.57 5.11 6787 70%
Mon 7/9/07 08:00P -11:05P  40 4.57 4.93 6778 69%
Mon 7/14/08 08:19P -11:00P  41 5.96 6.48 9116 70%
             
Home Run Derby:  2008 vs. 2007   30% 31% 34%
             

*In a bit of craftiness, ESPN broke out the lower-rated 8-8:19p Pre-Derby segment as a separate telecast.  Legit, but a departure from past years.

 

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04 07 2008

Vacation

Posted by: admin in Uncategorized

Butterscotch will be on vacation for a bit….back on the week of 7/14.  Stay tuned.

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