Through 19 telecasts, the TBS Sunday MLB game is averaging a .36 rating in Men 18-49, a .35 in Men 18-34 and an average audience of 675,000 viewers.
In comparison, Braves games on Sundays during the 2007 season (thru the end of July) averaged a .47 in Men 18-49, a .47 in Men 18-34 and 982,000 viewers.
So, this non-exclusive window not only falls short of what Braves games used to do, but it fares worse than what a movie or sitcom repeats would do.
Given their investment in post-season rights, it makes sense for TBS to have some sort of MLB Regular Season presence. But, clearly, most of the viewers who watched the Braves last year are….well, they are probably watching the Braves (or the Cubs on WGN). And in this time slot, facing so much local baseball competition, i don’t know who would watch this game in the early season.
I don’t know what sort of flexibility they have in terms of scheduling, but if they can cherry-pick some key late season games it’s a different story. It might have made more sense to kick off their coverage post-All-Star break. We shall see.
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