About
Our goal is to sort through the ratings rhetoric and misinformation propogated daily by the minions of Bodenheimer, Hill, McManus and Schanzer - the people who talk about useless metrics like Household ratings and cume data.
We’ll tell you who is REALLY watching….when they watch….and how they watch.
The lords of sport continue to damage the viewing experience by “integrating” content within an inch of its life, starting games at times so late that only diehards, cokeheads and the unemployed can regularly see the completion.
We’re calling bullshit - and we’ve got the numbers to back it up.
Feeback is always welcome.
Butterscotch
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