Interleague play (mainly Red Sox/Reds) didn’t do much for FOX as the 6/14 window equaled a season-low rating among Men 18-49.

FOX Saturday Baseball

 

 

       
2008 Season to Date
VS. YAGO
M18-49 M18-34 P2+  Male  Median P2+  Male  Median
Date Time Dur Rtg Rtg (000) Skew % Age M18-49 M18-34 (000) Skew % Age Notes
04/05/2008 3:52 PM 188 1.6 1.6 3233 70% 49     0% 7% -8% 2% 1
04/12/2008 3:51 PM 183 1.9 1.9 4030 68% 48     27% 36% 19% 1% -4 NYY/BOS, COL/ARZ in ‘08
04/19/2008 3:51 PM 182 1.2 1.2 2868 65% 51     -45% -45% -39% -4% 0 NYY/BOS, STL/CHI in ‘07
04/26/2008 3:51 PM 209 1.0 0.8 2773 66% 55     -41% -50% -33% 0% 3
05/03/2008 3:42 PM 185 1.5 1.3 2924 70% 49     7% 8% 1% -2% -1
05/10/2008 3:37 PM 184 1.1 0.9 3115 64% 57     -15% -10% 6% -5% 6
05/17/2008 3:52 PM 193 1.1 1.0 2554 68% 54     -39% -38% -37% 1% 5 Interleague
05/24/2008 3:51 PM 173 1.0 0.9 2393 70% 51     -29% -25% -30% 0% -3
05/31/2008 3:51 PM 189 1.0 0.8 2846 68% 55     -57% -67% -41% 1% 7 NYY/BOS in ‘07
06/07/2008 3:51 PM 164 1.2 1.1 2606 69% 53     0% 10% 0% -1% 1
06/14/2008 3:51 PM 178 1.0 0.9 2724 65% 53     -38% -36% -11% -4% 2
AVERAGE     1.2 1.1 2919 68% 52   -29% -27% -19% -1% 2    

Compared to interleague play on the same Saturday last year (mostly Giants/Red Sox), FOX showed sharp declines.

Season-to-date, FOX is down nearly 30% in key male demos.