There has been much written already about the CBS ratings for the Elite XC fight on Saturday 5/31 - most of it has been incomplete (at best) and misleading (at worst).
Reports on Monday morning referenced metered market ratings - data from the 56 largest cities - which only took into account the 9-11p portion of the telecast. Meaning that these ratings, from only part of the country, did not include nearly a full third of the telecast. That didn’t stop anyone from running with the story, though. Here is the accurate data:
CBS Elite XC
Saturday, May 31st, 2008
9-11:51p
The first Elite XC event on CBS easily exceeded anemic time period demo benchmarks, but fell short of the average audience levels the older-skewing network is accustomed to.
Among M18-34, the CBS event had a lower rating than Spike’s UFC 70, UFC 75 and Ken/Tito. The median age for CBS (41 years) was over a decade older than what Spike sees for UFC live fights.
· CBS ELITE XC had a 3.0 in M18-49, a 2.2 in P18-49, a 3.2 in M18-34, and an average audience of 4.9 million viewers.
· Vs. Prior 4 Week time period (48 Hours Mystery/Crimetime Saturday): up +233% in M18-49, +540% in M18-34 and down -14% in average audience.
· Vs. Year ago time period (Ocean’s Twelve): up +100% in M18-49, +220% in M18-34 and down -15% in average audience.
· Quarter Hour Ratings among M18-34 built for the first ½ hour, then dropped slightly at 9:30p. This pattern (1/2 hour of build followed by a ¼ hour decline) continued throughout the nearly 3 hour telecast.
· The telecast peaked with a 4.7 rating among M18-34 from 11:30-11:45p (with an audience of 7.3 million viewers).
· Rank Among CBS Primetime Telecasts: of 497 Primetime telecasts this year on CBS, Elite XC ranks 468th in average audience, 109th in M18-49 and 29th in M18-34.
· Rank Among CBS Sports Telecasts: of 254 sports telecasts on CBS between June 2007 and May 2008, Elite XC ranks 73rd in average audience, 64th in M18-49 and 58th in M18-34.
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