13 08 2008

Sunday Night Baseball - Week #20

Posted by: admin in Ratings

Airing against the first Sunday of the Olympics, Sunday Night Baseball put up below average numbers across the board.

ESPN Sunday Night Baseball

 

 

    
2008 Season to Date
VS. YEAR AGO
P2+  Male  Median P2+  Male  Median
Date Teams Time Dur M18-49 M18-34 (000) Skew % Age M18-49 M18-34 (000) Skew % Age
03/30/2008 BRAVES/NATIONALS 8:00 PM 168 2.48 2.35 3657 73% 45   6% 0% 4% 1% 1
04/06/2008 WHITE SOX/TIGERS* 8:00 PM 176 1.33 1.36 2153 71% 47   -30% -30% -25% -2% 0
04/13/2008 YANKEES/RED SOX 8:00 PM 248 2.43 2.38 3897 72% 46   115% 167% 86% 0% -6
04/20/2008 METS/PHILLIES 8:00 PM 205 1.54 1.40 2464 72% 46   -58% -64% -55% 3% 1
04/27/2008 ANGELS/TIGERS 8:00 PM 188 1.23 1.21 2075 73% 49   GAME POSTPONED YEAR AGO
05/04/2008 CUBS/CARDINALS 8:00 PM 184 1.59 1.48 3391 69% 53   33% 16% 71% -6% 2
05/11/2008 RED SOX/TWINS 8:00 PM 197 1.23 1.04 2525 72% 50   19% 32% 40% 4% 2
05/18/2008 METS/YANKEES 8:00 PM 188 1.85 1.61 3422 72% 50   -7% -12% -4% 0% 2
05/25/2008 ANGELS/WHITE SOX 8:00 PM 139 .54 .46 1082 66% 50   -26% -43% -26% -5% -2
06/01/2008 DODGERS/METS 8:00 PM 186 1.32 1.15 2392 73% 49   -58% -62% -55% 5% 2
06/08/2008 CUBS/DODGERS 8:00 PM 187 1.02 .90 2230 70% 54   -13% -7% -7% 1% 0
06/15/2008 BRAVES/ANGELS 8:00 PM 147 .58 .46 1353 73% 55   -70% -71% -62% 6% 6
06/22/2008 WHITE SOX/CUBS 8:00 PM 195 1.63 1.62 2964 71% 49   36% 37% 28% 3% -6
06/29/2008 CUBS/WHITE SOX 8:00 PM 167 1.37 1.24 2732 71% 52   11% 18% 27% -4% 3
07/06/2008 RED SOX/YANKEES 8:00 PM 219 2.24 1.93 4125 70% 49   87% 110% 81% -1% -5
07/13/2008 ROCKIES/METS 8:00 PM 170 1.21 1.10 2099 73% 49   20% 25% 26% 1% 0
07/20/2008 RED SOX/ANGELS 6:00 PM 180 1.26 1.06 2257 72% 51   -9% -4% -13% 4% -1
07/27/2008 YANKEES/RED SOX 8:58 PM 176 2.38 2.25 4230 71% 49   116% 132% 125% -5% 1
08/03/2008 PHILLIES/CARDINALS 8:00 PM 189 1.40 1.43 2680 71% 52   -32% -22% -30% 2% 1
08/10/2008 CARDINALS/CUBS 8:00 PM 165 1.36 1.10 2805 70% 53   24% 9% 26% 2% -4
AVERAGE       1.55 1.42 2820 71% 50 -5% -5% -1% 1% 0

Season to date, the only game Joe Morgan sees are down -5% in demos vs. last year and virtually flat in average audience. 

 

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04 08 2008

Sunday Night Baseball - Week #18

Posted by: Butterscotch in Ratings

Seemingly, even an act of God will not deter anti-Morganites from flocking to a Joe-free telecast.  Despite starting 58 minutes late due to a rain delay and ending just before midnight, Yanks/Sox put up the largest average audience for a Sunday night game this season.

ESPN Sunday Night Baseball

 

 

    
2008 Season to Date
VS. YEAR AGO
P2+  Male  Median P2+  Male  Median
Date Teams Time Dur M18-49 M18-34 (000) Skew % Age M18-49 M18-34 (000) Skew % Age
03/30/2008 BRAVES/NATIONALS 8:00 PM 168 2.48 2.35 3657 73% 45   6% 0% 4% 1% 1
04/06/2008 WHITE SOX/TIGERS* 8:00 PM 176 1.33 1.36 2153 71% 47   -30% -30% -25% -2% 0
04/13/2008 YANKEES/RED SOX 8:00 PM 248 2.43 2.38 3897 72% 46   115% 167% 86% 0% -6
04/20/2008 METS/PHILLIES 8:00 PM 205 1.54 1.40 2464 72% 46   -58% -64% -55% 3% 1
04/27/2008 ANGELS/TIGERS 8:00 PM 188 1.23 1.21 2075 73% 49   GAME POSTPONED YEAR AGO
05/04/2008 CUBS/CARDINALS 8:00 PM 184 1.59 1.48 3391 69% 53   33% 16% 71% -6% 2
05/11/2008 RED SOX/TWINS 8:00 PM 197 1.23 1.04 2525 72% 50   19% 32% 40% 4% 2
05/18/2008 METS/YANKEES 8:00 PM 188 1.85 1.61 3422 72% 50   -7% -12% -4% 0% 2
05/25/2008 ANGELS/WHITE SOX 8:00 PM 139 .54 .46 1082 66% 50   -26% -43% -26% -5% -2
06/01/2008 DODGERS/METS 8:00 PM 186 1.32 1.15 2392 73% 49   -58% -62% -55% 5% 2
06/08/2008 CUBS/DODGERS 8:00 PM 187 1.02 .90 2230 70% 54   -13% -7% -7% 1% 0
06/15/2008 BRAVES/ANGELS 8:00 PM 147 .58 .46 1353 73% 55   -70% -71% -62% 6% 6
06/22/2008 WHITE SOX/CUBS 8:00 PM 195 1.63 1.62 2964 71% 49   36% 37% 28% 3% -6
06/29/2008 CUBS/WHITE SOX 8:00 PM 167 1.37 1.24 2732 71% 52   11% 18% 27% -4% 3
07/06/2008 RED SOX/YANKEES 8:00 PM 219 2.24 1.93 4125 70% 49   87% 110% 81% -1% -5
07/13/2008 ROCKIES/METS 8:00 PM 170 1.21 1.10 2099 73% 49   20% 25% 26% 1% 0
07/20/2008 RED SOX/ANGELS 6:00 PM 180 1.26 1.06 2257 72% 51   -9% -4% -13% 4% -1
07/27/2008 YANKEES/RED SOX 8:58 PM 176 2.38 2.25 4230 71% 49   116% 132% 125% -5% 1
AVERAGE       1.57 1.44 2830 71% 49 -3% -4% 1% 1% 0
*aired on ESPN2                          

Season-to-date, the only games Joe Morgan sees (save one) are down slightly in male demos and virtually flat in average audience.

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25 06 2008

ESPN Sunday Night Baseball - Week #13

Posted by: Butterscotch in Ratings

Bounceback week for ESPN as they visited the home of Banks Boulevard.  White Sox/Cubs had the highest Male 18-49 rating in 5 weeks, the highest Male 18-34 rating in 10 weeks (since Yanks/Red Sox) and largest average audience in 5 weeks.

The game also had a median age under 50 years for just the 2nd time in 8 weeks (bad news for ED clients?).  This was the 1st time in 6 weeks that the ESPN Sunday game was outperformed the game on the same night last year.

ESPN Sunday Night Baseball

 

 

    
2008 Season to Date
VS. YEAR AGO
P2+  Male  Median P2+  Male  Median
Date Teams Time Dur M18-49 M18-34 (000) Skew % Age M18-49 M18-34 (000) Skew % Age
03/30/2008 BRAVES/NATIONALS 8:00 PM 168 2.48 2.35 3657 73% 45   6% 0% 4% 1% 1
04/06/2008 WHITE SOX/TIGERS* 8:00 PM 176 1.33 1.36 2153 71% 47   -30% -30% -25% -2% 0
04/13/2008 YANKEES/RED SOX 8:00 PM 248 2.43 2.38 3897 72% 46   115% 167% 86% 0% -6
04/20/2008 METS/PHILLIES 8:00 PM 205 1.54 1.40 2464 72% 46   -58% -64% -55% 3% 1
04/27/2008 ANGELS/TIGERS 8:00 PM 188 1.23 1.21 2075 73% 49   GAME POSTPONED YEAR AGO
05/04/2008 CUBS/CARDINALS 8:00 PM 184 1.59 1.48 3391 69% 53   33% 16% 71% -6% 2
05/11/2008 RED SOX/TWINS 8:00 PM 197 1.23 1.04 2525 72% 50   19% 32% 40% 4% 2
05/18/2008 METS/YANKEES 8:00 PM 188 1.85 1.61 3422 72% 50   -7% -12% -4% 0% 2
05/25/2008 ANGELS/WHITE SOX 8:00 PM 139 .54 .46 1082 66% 50   -26% -43% -26% -5% -2
06/01/2008 DODGERS/METS 8:00 PM 186 1.32 1.15 2392 73% 49   -58% -62% -55% 5% 2
06/08/2008 CUBS/DODGERS 8:00 PM 187 1.02 .90 2230 70% 54   -13% -7% -7% 1% 0
06/15/2008 BRAVES/ANGELS 8:00 PM 117 .58 .46 1353 73% 55   -70% -71% -62% 6% 6
06/22/2008 WHITE SOX/CUBS 8:00 PM 195 1.63 1.62 2964 71% 49   36% 37% 28% 3% -6
AVERAGE       1.51 1.39 2702 72% 49 -16% -19% -12% 2% 0

Season to date, the only games Joe Morgan sees are still pacing well behind 2007 levels.

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17 06 2008

ESPN Sunday Night Baseball - Week 12

Posted by: Butterscotch in Ratings

With parts of the game airing vs. the U.S. Open and Game 5 of the NBA Finals, Braves/Angels on ESPN had the lowest non-holiday weekend levels of the season:

ESPN Sunday Night Baseball

 

 

    
2008 Season to Date
VS. YEAR AGO
P2+  Male  Median P2+  Male  Median
Date Teams Time Dur M18-49 M18-34 (000) Skew % Age M18-49 M18-34 (000) Skew % Age
03/30/2008 BRAVES/NATIONALS 8:00 PM 168 2.48 2.35 3657 73% 45   6% 0% 4% 1% 1
04/06/2008 WHITE SOX/TIGERS* 8:00 PM 176 1.33 1.36 2153 71% 47   -30% -30% -25% -2% 0
04/13/2008 YANKEES/RED SOX 8:00 PM 248 2.43 2.38 3897 72% 46   115% 167% 86% 0% -6
04/20/2008 METS/PHILLIES 8:00 PM 205 1.54 1.40 2464 72% 46   -58% -64% -55% 3% 1
04/27/2008 ANGELS/TIGERS 8:00 PM 188 1.23 1.21 2075 73% 49   GAME POSTPONED YEAR AGO
05/04/2008 CUBS/CARDINALS 8:00 PM 184 1.59 1.48 3391 69% 53   33% 16% 71% -6% 2
05/11/2008 RED SOX/TWINS 8:00 PM 197 1.23 1.04 2525 72% 50   19% 32% 40% 4% 2
05/18/2008 METS/YANKEES 8:00 PM 188 1.85 1.61 3422 72% 50   -7% -12% -4% 0% 2
05/25/2008 ANGELS/WHITE SOX 8:00 PM 139 .54 .46 1082 66% 50   -26% -43% -26% -5% -2
06/01/2008 DODGERS/METS 8:00 PM 186 1.32 1.15 2392 73% 49   -58% -62% -55% 5% 2
06/08/2008 CUBS/DODGERS 8:00 PM 187 1.02 .90 2230 70% 54   -13% -7% -7% 1% 0
06/15/2008 BRAVES/ANGELS 8:00 PM 117 .58 .46 1353 73% 55   -70% -71% -62% 6% 6
AVERAGE       1.50 1.37 2677 72% 49 -19% -22% -15% 2% 1
*aired on ESPN2                          

With Mets/Yankees airing on the same night last year, ESPN has fallen even farther behind 2007 levels.  Season-to-date, the only games Joe Morgan sees are down 19% in Men 18-49, 22% in Men 18-34 and 15% in average audience.  Male skew and median age are up slightly.

 

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