TV Sports Ratings

Game 3 (Saturday 9:57p-1:47a; start delayed by weather) averaged a 4.1 in M18-49, a 3.5 in M18-34 and an average audience of 9.7 million viewers.

This is the lowest-rated and least-watched World Series game on record.

Game 4 (Sunday 8:27-11:30p) bounced back to a 6.6 rating in M18-49, a 5.7 in M18-34 and an average audience of 15.3 million viewers.

Through 4 games, the 2008 World Series is averaging a 5.5 in M18-49, a 4.6 in M18-34 and an average audience of 12.9 million viewers.

Compared to the 2007 World Series through 4 games (full series), FOX is down 21% in M18-49, 21% in M18-34 and 27% in average audience.

It seems certain that this will finish as the lowest rated World Series on record.

Also, this was the first time that Game 2 had a smaller audience than Game 1 since 1998 (SD at NYY; aired on a Sunday).  In that Game 2, the Yankees were up 7-0 by the third inning.

Through 2 games, this is on pace to be the lowest rated World Series ever  (an honor currently held by the 2006 matchup of STL/DET).  At this point, it is -12% behind the 2006 series in average audience and -6% in M18-49.

Game #1 of Phillies/Rays narrowly avoided being the least-watched on record (thanks to the anemic numbers from Cards/Tigers in 2006).

The audience (14.6 million) was down -12% vs. last year, while M18-49 (6.4 rating) were down -14% and M18-34 (5.2) dropped by -19%.

 Men 35+ accounted for a whopping 48% of the audience - the highest percentage on record