The Stanley Cup Finals begin tonight on VS, airing directly against Celtics/Pistons.
For some perspecitve, Game 1 last year (Anaheim/Ottawa; 5/28/07) averaged just a .70 in Men 18-49, a .55 in M18-34 and an average audience of 771,000 viewers.
These numbers were anemic, hurt by a matchup of an unrated Canadian market and a West Coast market with little to no distribution for VS.
So, we’ll be hearing a lot about how the 2008 Finals are up significantly from 2007 - you can bet on it. But, try to keep this in perspective. These numbers will be nothing to crow about in any other context.
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